The value of signs in social media accounts of #kelasblogger Instagram community

The use of communication technology is only limited to a means exchanging messages. However, there significant value behind it. As Baudrillard points out, in consumer society, people buy products based on sign value, as indicated this case study. results study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such commodity ​​and non-commodity values. detected XL Go MiFi modem purchased support travelling activities. information technology-based makes have similar or uniform behaviour and compete enjoying spreading values ​​in their lives. This consumptive caused by several underlying factors, namely development lifestyle into separate commodity, shift from production consumption, capitalism's labour exploration exploration.